Pharma on Twitter: Developing a Presence

Published June, 2011

In Pharma on Twitter: Developing a Presence, leading Pharma experts define what constitutes best practice for Pharma Twitter accounts as they continue to evolve. The report features in depth insights into the ways in which industry Twitter accounts have come to support companies’ other digital presences, and examines how their reception is influencing companies’ use of Social Media to interact with stakeholders. Key moments in the accounts’ histories that have served to develop their profiles are identified, and respondents consider the future purposes to which Pharma Twitter accounts could be put.   Read More

Keys for Pharma Success: Integrating Social

Published May, 2011

In Keys for Pharma Success: Integrating Social, leading Pharma voices share their expert insights into the benefits to the industry of fully integrating social elements into the communications and marketing mix. The report provides detailed accounts of the progress Pharma is making through the stages of social business by means of in-depth case studies of three fully integrated social campaigns. The report concludes by with two opportunity analyses focusing on enterprise integration and micro community development.   Read More

Pharma Blogging: Speaking Out

Published March, 2011

In Pharma Blogging: Speaking Out, Nexus invites leading Pharma bloggers to share their expert insights into the benefits and challenges to the healthcare industry offered by the informal medium of blogging. The report provides detailed accounts of strategic benefits provided by the blog format, the content published, workflows utilized, and tactics employed, as well as the measures that are considered to define success. The report concludes with advice to those in the industry with responsibility for investigating how to launch and maintain their own company's blog.   Read More

Pharma Social Media Campaigns: Current Thinking and Future Outlook

Published February, 2011

In Pharma Social Media Campaigns: current thinking and future outlook, Nexus calls upon the insight of five leading Pharma and Healthcare experts closely associated with their company's activities on the Social Web in order to share their expert opinion regarding key areas of interest surrounding the development of industry campaigns in important new environments. The report provides accounts of the preparation, implementation, monitoring, maintenance, adaptation and cessation of Social Media initiatives, as well as considering key theoretical and practical issues such as channel selection and campaign catalysts. The report concludes with a best practice summary.   Read More

Pharma YouTube Channels: Content and Comment

Published December, 2010

In Pharma YouTube Channels: Content and Comment, Nexus calls upon the insight of five leading Pharma and Healthcare experts closely associated with their company's YouTube channels to share their expert opinion regarding key areas of interest surrounding the development of industry YouTube channels. The report offers accounts of the planning and production of channels, together with discussion of the content developed. Tactical considerations of issues such as search engine optimization, video length and the management of comments are addressed, together with a consideration of how success is measured by the industry on YouTube. The report concludes with a best practice summary.   Read More